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New KPMG CMO plans marketing strategies; With KPMG's switch to public company, Rebrovick has Big Job.(chief marketing officer Linda Rebrovick)(Brief Article)(Interview)(Statistical Data Included)
B to B, March, 2001 by Clark, Philip B.
Linda Rebrovick, KPMG Consulting L.L.C.'s new chief marketing officer, has a task unique in consulting history: overseeing all the global marketing efforts of a publicly traded Big 5 firm.
KPMG Consulting, whose shares began trading on the Nasdaq on Feb. 8, now has all the benefits of a public company, including access to the capital markets and all the marketing dollars that can come with it.
Before assuming her post in January, Rebrovick was exec-VP of KPMG Consulting's Health Care Consulting Practice, a title she will keep. In her first interview since taking her new position, Rebrovick told BtoB of McLean, Va.-based KPMG Consulting's b-to-b marketing plans.
BtoB: Accenture recently launched a $175 million advertising campaign. How can...
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