B to B

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Articles in April, 2001 issue of B to B

• Hindsight - March 1954: Meeting their match.
• Portal Directory.(Directory)
• Giving due credit to small business; LiveCapital provides real-time financing for small biz e-commerce transactions.(Brief Article)
  by FROOK, JOHN EVAN
• Iridium's service back in orbit; Satellite service scraps pricey consumer campaigns, relaunches with b-to-b focus.(Brief Article)
  by MADDOX, KATE
• Portal Directory; A struggle for survival forces a blurring of lines in content, community and commerce.(Brief Article)
  by OTT, KARALYNN
• Campaign Case Studies: Direct Response; Business.com wins the game.(Brief Article)
  by Champ, Heather
• Alcatel's dream a nightmare.(Brief Article)
  by Obrecht, John
• British Airways seeks U.S. jet-setters; Direct marketing, niche site aimed at boosting transatlantic business fliers.(Brief Article)
  by Clark, Philip B.
• B-to-b companies take a swing at baseball fans.
• AOL, PurchasePro push into e-hubs; Partnership signs Monster, HP, other industry leaders as marketplace clients.(Brief Article)
  by Clark, Philip B.
• Cut to the chase: Print.(Brief Article)
• The Profile Box: Ziff puts the `I' in manager.(Brief Article)
  by Schwartz, Matthew
• Beyond the Biz.(Brief Article)
• CMP seeks growth amid ad downturn; Tech publisher relaunches two titles, starts cross-marketing Webcasting service.(Brief Article)
  by Schwartz, Matthew
• Our annual list of the top b-to-b advertising venues.(Brief Article)
• Quote Unquote.
• Palm shifts marketing from devices to benefits; New products Debut in March, company decides against big advertising campaign.(Brief Article)
  by MADDOX, KATE
• Quick Hits.(miscellaneous brief articles)(Brief Article)
• Web spending: Battle of the sexes; Women-owned firms account for 46% of small-business net spending.(Brief Article)(Statistical Data Included)
  by CLARK, PHILIP B.
• Andersen kicks `Arthur' to the curb; Industry watchers wonder if name change will be met with silence, indifference.(Brief Article)
  by CLARK, PHILIP B.
• Cut to the Chase: Television.(Brief Article)
• Campaign Case Studies: Direct Response; Making the mundane exciting.(Micro Motion Inc.)(Brief Article)(Statistical Data Included)
  by Maddox, Kate
• Campaign Case Studies: Direct Response; Resellers bite on Barracuda's new hook.(marketing campaign by Seagate Technology Inc.)(Brief Article)
  by Maddox, Kate
• Campaign Case Studies: Branding; IBM tries sci-fi to reach IT geeks.
  by Maddox, Kate
• Motorola, Agency.com hook up; Wireless Alliance targets adjusters.(Motorola Inc., Agency.com Ltd.)(Brief Article)
  by Clark, Philip B.
• Goat or Gloat.(Brief Article)
• Cross-media: The future of ad selling; BtoB survey shows growth, but buyer, seller values differ.(Brief Article)(Polling Data)(Statistical Data Included)
  by Niles, Bill
• 7: The Economist.(advertising and revenue statistics)(Brief Article)(Statistical Data Included)
  by Schwartz, Matthew
• Paying for our sins and our lack of metrics.(Brief Article)
  by Schultz, Don E.
• 10: Nation's Restaurant News.(Brief Article)
  by Schwartz, Matthew
• On the block.(Thomson Financial publications)(Brief Article)
• Corrections.
• Defending marketing's ROI starts with measurement.(Brief Article)
  by Booker, Ellis
• Direct Personality: Experian's new CMO brings clarity.(Chief Marketing Officer Deborah Lowman-Zuccarini)(Brief Article)
  by CLARK, PHILIP B.
• Briefs.(Brief Article)
• Guest Column: Make the most of e-hubs.(Brief Article)
  by Kapur, Vivek; Mathias, Denis
• Differentiating employer brand, corporate identity.(Brief Article)
  by Frook, John Evan
• The Profile Box: Higgins sees profitability down the line.(Brief Article)
  by Schwartz, Matthew
• Campaign Case Studies: Branding; GE Plastics' brand resonates in resin industry.(award winning advertising)(Brief Article)
  by Kanter, Beth
• Cut to the Chase: Internet.(Accenture Ltd.)
• Late News.(marchFIRST Inc.)
• rug giant gets dose of e-buying; GlaxoSmithKline signs broad net auction, procurement deal with Freemarkets.(Brief Article)
  by Clark, Philip B.
• Marketing during a downturn.(Brief Article)
• Agenda.
• Quick Hits.(various, acquisitions and mergers)(Brief Article)
• KPMG, PWC slash jobs as demand drops off; Big 5 consultancies' cutbacks show they're not immune to downturn in u.s. economy.(Brief Article)
  by Clark, Philip B.
• Call for NetMarketing 200 nominations.(Brief Article)
• Acquisition to bolster D&B small-biz services; IMarket deal provides huge leads database.(Brief Article)
  by FROOK, JOHN EVAN
• Ad networks adjust to slowdown; 24/7 Media, DoubleClick remain confident amid layoffs, cutbacks.(Brief Article)(Statistical Data Included)
  by MADDOX, KATE
• Events & Awards.
• Alcoa hammers out new b-to-b revenue opportunity.(Brief Article)
  by CLARK, PHILIP B.
• Cut to the Chase: Print.(Brief Article)
• Supplier sinks its teeth into campaign.(Practicon Inc. hires Grey eMMetrics)(Brief Article)
  by Patton, Carol
• Campaign checklist; Questions to answer before using e-mail.(marketing communications plan)(Brief Article)
• In Direct.(Phase2Media)
• Burnish your brand from the inside.(employer branding, employee environments and recruiting)
  by Frook, John Evan
• New Campaigns.(Brief Article)
• Artificial intelligence on Web; Subjex.com gives search engine ability to converse with Users.(Brief Article)
  by Schwartz, Matthew
• 1: The Wall Street Journal & WSJ.com.(advertising statistics and revenue)(Brief Article)(Statistical Data Included)
  by Schwartz, Matthew
• E-Champs: From Beltway intrigue to b-to-b.(Brief Article)
  by Clark, Philip B.
• Cross-media ad packages offer benefits, challenges.(Brief Article)
  by Niles, Bill
• IN BRIEF.(Brief Article)
• Late News.(Brief Article)
• Comings and goings.(Brief Article)
• New Campaigns.(advertising campaigns)(Brief Article)
• Consumer portals step up b-to-b features; Yahoo!, Netscape and Microsoft add business content, marketplaces.(Brief Article)
  by OTT, KARALYNN
• Giving due credit to small business; LiveCapital provides real-time financing for small biz e-commerce transactions.(Brief Article)
  by Frook, John Evan
• Minority firms seek edge; New e-marketplaces link suppliers with big spenders.
  by Clark, Philip B.
• E-mail marketing evolves; Interactive Campaigns offer Low-cost, high-return alternative to direct mail.(Yet2.com Inc., etc.)(Brief Article)
• Study touts pub ads' ROI; But some media buyers are skeptical of fairfield study's impact.(Fairfield Research Inc.)
  by Schwartz, Matthew
• MindBranch buys custom research company; Intelligex deal adds online marketplace of more than 60 publishers, 30 buyers.(Brief Article)(Statistical Data Included)
  by Maddox, Kate
• In Direct.(Brief Article)
• B-to-b ads successfully ride the radio waves.(Brief Article)
• 5: Captivate Network.(Captive Network Inc., advertising and news service)(Brief Article)
  by Slavens, Roger
• 4: CNET.com.(Brief Article)
  by Clark, Philip B.
• Application initiatives.(electronic commerce computer software)(Brief Article)
• Benchmarks.(Top 10 Business to-Business Web Advertisers)(Brief Article)
• Benchmarks: TOP WEB PRODUCT/SERVICE SEGMENTS.
• Quote Unquote.
• Goat or Gloat.(ads)(Brief Article)

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