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Chinese `Industry Standard' to launch; IDG expands global reach with `Digital Fortune'.(International Data Group Inc.)(Brief Article)

B to B, April, 2001 by SCHWARTZ, MATTHEW

When International Data Group launched a Chinese version of Computerworld in 1980, more than 90% of the content originated in the U.S.

At the time, personal computers were still king. Few people in the States-much less Communist China-had even heard of the Net, and Beijing had just opened its doors to foreign capital.

Now, however, in a reflection of the Web's ascension in China, the editorial mix of Digital Fortune, the Chinese edition of The Industry Standard that launched in mid-March, evenly splits coverage between the U.S. and China. Digital Fortune also maintains a staff of 14 Beijing-based reporters.

`Digital' multimedia

IDG's latest foray into the world's biggest market, Digital Fortune publishes biweekly and has a...

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