Business Services Industry
5: Captivate Network.(Captive Network Inc., advertising and news service)(Brief Article)
B to B, April, 2001 by Slavens, Roger
Ranking: 5
Phone: (888) 383-3737
URL: www.captivatenetwork.com
Audience: 950,000 daily
Ad revenues: N/A
Ad cost: $25 to $30 CPM
Like Archimedes, who coined the term after accidentally discovering a way to measure volume, Mike DiFranza owes much of his success to a serendipitous moment of ``Eureka!'' But unlike the ancient Greek mathematician, DiFranza had his revelation in an office elevator rather than an overflowing bathtub.
The president-CEO of Captivate Network Inc., Westford, Mass., found himself inside an elevator one day, unsure where to fix his gaze. Then the thought struck him: Why not give people something to look at when they're trap-ped inside a metal box shuttling them to some distant floor?...
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