Business Services Industry
In Direct.(multiple topics)(Brief Article)
B to B, May, 2001
ICT Group unit
targets physicians
In a bid to tap the lucrative physicians demographic, ICT Group Inc. has created a new unit, Direct Response Medical Detailing. The unit, which will serve pharmaceutical clients, will develop direct mail, e-mail and telemarketing programs aimed at doctors. ICT Group said a pilot client, which it did not name, experienced a 210% return on investment using the service.
Yesmail.com adds
audio to e-mails
Permission e-mail marketing firm Yesmail.com Inc. introduced software that allows clients to add audio capabilities to their e-mail marketing campaigns. The software is embedded in e-mail messages, and includes a ``push to talk'' button that establishes an audio connection with the marketer's...
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