Business Services Industry
Streaming media picks up steam ; SPENDING COULD REACH $3.1 BILLION by 2005, executives say returns worth INVESTMENT.(Yankee Group Research Inc.)(Brief Article)
B to B, June, 2001 by Maddox, Kate
Streaming media, once considered an over-hyped technology pushed on advertisers by vendors, has become a solid investment for companies as they use the software for advertising, internal communications and client collaboration.
Recent reports and deals by software vendors show that companies are investing more heavily in streaming media for a variety of applications, and executives say the returns are well worth the investment.
``This kind of technology works,'' said Tom Hill, program manager of the Education and Training Center, NonStop Division of Compaq Computer Corp., Cupertino, Calif., which uses streaming audio and video for internal sales training and client technical training. ``There is a sound business model around it,'' he said, pointing to...
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