Business Services Industry
Shop turns to collaboration tool ; Mccann relies on intranet, extranet portal, allowing clients to see campaign in progress.(McCann WorldGroup)
B to B, June, 2001 by Maddox, Kate
McCann WorldGroup, part of Interpublic Group of Cos. Inc., is among a growing number of marketing communications agencies using collaboration software for internal and external communications. MCT:collaborative, the agency's marketing communication technologies group, is giving employees and clients more effective ways to communicate and share work in progress through a portal called McWisdom that launched last year.
The portal is both an intranet for internal communications and an extranet for client collaboration. It's based on information server software and information portal software from Hyperwave Information Management Inc., part of Hyperwave AG.
``Our clients were asking for something that would allow us to work in a more collaborative...
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