Business Services Industry
2: Deloitte & Touche keys on clients, employees.(Deloitte and Touche L.L.P. and its advertising agency Keiler and Co.)(Brief Article)
B to B, August, 2001 by Freeman, Laurie
Deloitte & Touche L.L.P. has worked hard to separate itself from the remaining Big 5 consultancies over the past few years, not only in the services it offers clients but also in its marketing messages. In 1997, both Deloitte and its advertising agency, Keiler & Co., Farmington, Conn., agreed that the firm's key differentiators were Deloitte & Touche's Fortune 1000 client roster and its employees.
``We've been aiming to demonstrate that we are both a great partner for our clients as well as a great place to work,'' said David Crutcher, partner-national director of marketing and communications. The primary target audience for these messages are C-level executives and other senior managers of both current and prospective clients-the latter being companies with...
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