Business Services Industry
Quick Hits.(Brief Article)(Statistical Data Included)
B to B, August, 2001
Boeing selects three finalists for ad account
The Boeing Co. said it has narrowed its agency search to three finalists-BBDO Worldwide, Foote Cone & Belding and J. Walter Thompson, all based in Chicago. The search is expected to be completed by October, said Boeing, which announced plans to conduct an agency review last month. Boeing's existing agency is Foote Cone & Belding, Seattle. The new search is being done in conjunction with Boeing's corporate relocation to Chicago.
Fortune 100 companies advertising online more
The number of Fortune 100 companies running online ads increased 21% to 81 in 2001 from 67 in 2000 , according to AdRelevance 3.0, Jupiter Media Metrix Inc.'s online ad tracking service. The findings are important because a...
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