B to B

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Articles in January, 2002 issue of B to B

• Exclusive: Mobium launches b-to-b resource site; Agency's online branding `book' to help marketers communicate better with clients.(Mobium Creative Group)(Brief Article)
  by Maddox, Kate
• Companies aim message at investors; HP campaign representative of new aggressiveness.(Brief Article)
  by Clark, Philip B.; Maddox, Kate
• Media News.(Brief Article)(Statistical Data Included)
• Closing the loop; Deploying software for customer and sales management doesn't inevitably lead to increased revenues and satisfied customers. But rewards can be great if sales and marketing work together.(Seagram Spirits and Wine Group implements brand-ma
  by Fineberg, Seth; Frook, John Evan
• How to get your e-mail noticed.(Brief Article)
  by Carmichael, Matt
• 'InternetWeek' latest tech pub to shut down.(Brief Article)
  by Maddox, Kate
• Comings & Goings.(companies announce appointments, promotions, retirements)(Brief Article)
• Three Do's and Don'ts.(advice for implementing customer relationship management, sales force automation systems)(Brief Article)
  by Frook, John Evan
• Case Study: How one manufacturer converts leads into sales.(Brief Article)(Statistical Data Included)
  by Frook, John Evan
• Goat or Gloat.(Brief Article)
• Burlington Northern moves freight and data.(Burlington Northern and Santa Fe Railway Co. adds services to Web site)(Brief Article)
• Clued In: Site usability standards still the same.(Brief Article)
  by Blankenhorn, Dana
• BtoB Survey: Partnering is popular but fails to meet goals.(Brief Article)(Statistical Data Included)
  by Birkhahn, Ted
• McGraw-Hill eyes growth after cuts ; Publisher predicts restructuring will bring double-digit earnings gain this year.(McGraw-Hill Inc.)(Brief Article)(Statistical Data Included)
  by Schwartz, Matthew
• Exclusive: Bisceglia forms agency holding company; Founder of TFA envisions national network of b-to-b marketing firms with $500M in billings.(Sean Bisceglia forms 3i L.L.C.)
  by Callahan, Sean
• IBM reaches China with Webcast; ITworld.com hires chinese actors for quick translation.(Brief Article)
  by Frook, John Evan
• Direct Personality: Yahoo! dives into direct.(Brief Article)
  by Clark, Philip B.
• Agenda.
• Quote Unquote.
• Survey finds HP, Compaq, Cisco most 'bruised and battered brands' ; Execs most harmful to their brands include Fiorina, Ellison and Gates.(Hewlett-Packard Co., Compaq Corp., Cisco Systems Inc., Carly Fiorina, Larry Ellison, Bill Gates)(Brief Article)(Poll
  by Maddox, Kate
• Advertisers punt on Super Bowl; Monster.com, HotJobs.com are suiting up for the Big game; Other firms opt for more airtime during Winter Olympics.(Brief Article)
  by Callahan, Sean
• Briefs.(Brief Article)
• Hindsight - January 1952: Increasing costs.
• Get smart with your CRM.(analysis of customer relationship management)(Brief Article)(Editorial)
  by Obrecht, John
• Microsoft bets on offline direct ; Tech giant's deal with direct mail company zairmail emphasizes small-business focus.(Brief Article)(Statistical Data Included)
  by Clark, Philip B.
• Defining an original in the world of copiers.(Brief Article)
• New Campaigns.(Household International, Quantum Corp. launch business-to-business advertising campaigns)(Brief Article)
• Avoid learning the wrong lessons from a harsh 2001.(Brief Article)
  by Booker, Ellis
• The Profile Box: Fenton builds plan around homebuilders.(Brief Article)
  by Schwartz, Matthew
• Making the pitch for pay-per-view; New AllCharge vp Ress explains why micro payments have market potential.(Erica Ress)(Brief Article)(Interview)
  by Frook, John Evan
• Methodology.(Brief Article)
• Accenture invests in collaborative software firm; Deal boosts clout of Procter & Gamble-backed Emmperative.(Brief Article)
  by Clark, Philip B.
• 2002 Outlook: Serious business; Marketers are turning away from the funny ads and splashy events of the past few years in favor of practical matters such as metrics and boosting ROI.(return on investment)
  by Maddox, Kate
• In Direct.(Brief Article)
• Cut to the Chase: Print.(Brief Article)(Statistical Data Included)
• E-Champs: Motiva CEO leads rebranding.(Jeff Carr)(Brief Article)
• Quick Hits.(Brief Article)
• Next stop: HTML mail; Marketers looking to break through the clutter are creating e-mail messages with as much wallop as a Web site.(Brief Article)
  by Blankenhorn, Dana
• Beyond The Biz.(Brief Article)
• Cut to the Chase: Internet.(Brief Article)