Business Services Industry
Interactive association site not very interactive.(Sites)(Association for Interactive Marketing)(Brief Article)
B to B, February, 2002
Organization: Association for Interactive Marketing, New York
Web site: www.imarketing.org
Launch date: Jan. 24, 2002
Agency: In-house
Design: The Association for Interactive Marketing (the subsidiary of the Direct Marketing Association previously called the Association for Interactive Media) last month launched a new Web site. The new site is designed to educate traditional marketers about the opportunities in interactive marketing. It contains news, white papers, online surveys, event information, membership information, and news and updates about advocacy issues. Through a partnership with Headhunter.com, the site provides a career center and a ``Jobs Digest'' newsletter. While navigation and site organization are helped by...
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