Business Services Industry
Cut to the Chase: Print.(Vericept Corp.)(Brief Article)
B to B, February, 2002
Company: Vericept Corp., Englewood, Colo. Market: IT security Agency: Cultivator Advertising & Design, Boulder, Colo. Chase: The headline, which is written in the style of a ransom note, is a grabber: ``We have the network and are not giving it back. [Signed] The Employees.'' Nothing like stirring the pot of enmity between employees and management.
But Vericept argues that employees - not outside hackers - are the abusers of networks and the biggest threats to IT security. The copy reads: ``Vericept Enterprise is the only solution that monitors the content of all TCP/IP activity. So, if you want to know who's visiting hacker chat rooms, sending sales information to competitors or plotting revenge against the company, get to know Vericept.'' Clue: These ads make a...
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