Business Services Industry
Thomas Regional bests Web rivals ; Thomas Publishing subsidiary helps old-line industrial companies market products in the electronic age.(Brief Article)
B to B, March, 2002 by Callahan, Sean
Many small b-to-b marketers seeking to establish a Web presence are looking past the dot-com offerings to a company often viewed as an old economy throwback.
Thomas Regional Directory Co. publishes phonebook-sized regional directories of distributors and small manufacturers that are delivered to more than 750,000 purchasing agents. In addition to the print version, the directories are also available on CD-ROM and on the Web.
The Internet versions of the directories are interactive, offering b-to-b marketers the opportunity to develop electronic catalogs through Thomas Regional's Order Online product and to participate in a request-for-quotes program via the company's Custom Quotes product.
``We have 6,000 storefronts of industrial suppliers...
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