Business Services Industry
By Design: Waterloo Industries retools site.(Mathis, Earnest and Vandeventer)(Brief Article)
B to B, April, 2002
Company: Waterloo Industries Inc., Waterloo, Iowa
Web Site: www.waterlooindustries.com
Agency: Mathis, Earnest and Vandeventer, Cedar Falls, Iowa
Launch date: March 8, 2002
Design: Waterloo Industries, which makes tool storage products for manufacturers, retailers and consumers, needed a way to expand its product catalog online, as well as offer more interactive capabilities to users searching for information. Prior to its relaunch, the site featured broad-based descriptions of product categories but referred users to a 110-page catalog for more detailed information. With ever-expanding product lines, the printed catalog soon became outdated, said Julie Knutson, manager of marketing services at Waterloo. So the company turned to...
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