Business Services Industry
Marketing Services: Kevin Ryan, DoubleClick Inc.(Brief Article)
B to B, April, 2002
New York-based DoubleClick Inc. made its name as the leader in consumer online advertising. That business, however, has shriveled of late, and Kevin Ryan, DoubleClick's CEO, has led the company into new-and, he hopes-more lucrative ventures such as e-mail technology, direct marketing and research. Such ventures make the b-to-b arena much more important to DoubleClick, and Ryan knows it.
Following stints with Euro Disney and United Media, Ryan joined DoubleClick in 1996, when the company had just 20 employees. Today, he oversees a company with more than 1,000 employees and with many more offerings to customers than Web advertising.
One DoubleClick unit courting b-to-b marketers is Abacus Alliance, a database of ``almost a billion'' transactions,...
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