Business Services Industry

IBM launches portal for midsize businesses.(International Business Machines Corp., services information)(Brief Article)

B to B, May, 2002 by Maddox, Kate

Aiming for companies with between 100 and 1,000 employees, IBM Corp. last month launched a new Web portal it hopes will become a popular destination for information technology buyers at midsize businesses.

The site, at www.ibm.com/ mediumbusiness, is designed to better serve the product information needs of midsize clients, said Sara Ramlo, manager of worldwide small and medium business sales for IBM.com.

The IBM.com site lacked a ``a strong presence for where a midlevel customer could find products and solutions that made sense, based on how we understand they like to buy,'' Ramlo said. She said IBM.com maintains a wealth of content and product information for larger customers and addresses small business with its Small Business Center, which users...

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