Business Services Industry
U.S. Open brings out above-par advertising.(golf tournament)(Brief Article)
B to B, July, 2002
While many advertisers might not be able to afford Tiger Woods as a corporate spokesperson, they can do the next best thing: advertise heavily during any major golf tournament he has entered. During last month's U.S. Open in Farmingdale, N.Y., dozens of b-to-b marketers did so, and they were rewarded a record 55 million viewers over the course of NBC's weekend coverage.
The Chasers sat down to watch the U.S. Open's third round and were amazed to see the commercial space was well dominated by b-to-b ads from clubhouse leaders such as Microsoft Corp. and United Parcel Service of America Inc.
In the golfing spirit, the Chasers scored four ads of particular interest, ranking them from hole-in-one to bogey.
Hole-In-One: Computer Associates...
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