Business Services Industry
Fuller takes helm at mobile trade group.(News)(Peter Fuller, Mobile Marketing Association)(Brief Article)(Interview)
B to B, September, 2002 by Schwartz, Matthew
Byline: MATTHEW SCHWARTZ
Peter Fuller took over in July as executive director of the Mobile Marketing Association (formerly the Wireless Advertising Association). He previously worked as a marketing director at several b-to-b companies, including Macmillan Publishers Ltd. and Radiate Inc., before launching his own marketing/public relations firm, Peter C. Fuller Worldwide, in January 2001.
The MMA, previously part of the Internet Advertising Bureau, has about 100 members, including AT&T Corp., Oracle Corp., Verizon Communications Inc. and Vodafone Group plc.
BtoB: What are your primary goals for the Mobile Marketing Association, particularly in light of the sputtering economy?
Fuller: The primary goals are to continue to grow its...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
