Business Services Industry
CMP Media bets 'Government Enterprise' fits the bill; New supplement to target IT buyers in public sector.(News)
B to B, January, 2003
Byline: MATTHEW SCHWARTZ
Ilene Patrizio, associate media director for Computer Associates Inc., makes sure to cover all of her bases among information technology titles targeting the Beltway crowd. For years Patrizio has purchased ad space in Federal Computer Week, Government Computer News and Government Executive to deliver Computer Associates' messages to IT buyers at dozens of federal agencies, whose purchasing power dwarfs that of the largest corporate customers.
Now, she's adding CMP Media's Government Enterprise to her list. The magazine, which launches as a quarterly in March, will cater to government IT professionals at the federal, state and local levels. ``It's a great addition to the buy,'' Patrizio said.
The new magazine will be...
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