Business Services Industry
Goat or Gloat.(Chasers)(Network Associates Inc.'s McAfee Security and Computer Associates International Inc.)(Brief Article)
B to B, February, 2003
Company: McAfee Security, a unit of Network Associates Inc., Santa Clara, Calif. Agency: Grey Advertising, San Francisco Market: Corporate security and network managers Quick chase: Not a bad idea to lure an audience of computer geeks with a couple of free tickets to the latest ``Star Trek'' movie. That's insight. But it takes more than insight to execute a great ad. Art direction is also important, and from the logos of the co-op ad partners to the awkward image of the movie logo on a computer monitor, there's not enough of it here.
Chasers' choice: Goat
Company: Computer Associates International Inc., Islandia, N.Y. Agency: Young & Rubicam, New York Market: Corporate security and network managers Quick chase: A familiar-looking dialogue box with an...
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