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IAB unveils new online ad formats.(News)(Interactive Advertising Bureau's Universal Ad Package)
B to B, May, 2003 by MADDOX, KATE
Byline: KATE MADDOX
Seeking to make online ad creation and buying easier for agencies, marketers and publishers, the Interactive Advertising Bureau last month introduced four new ad formats that comprise its Universal Ad Package.
The UAP, which is recommended as a standard for the online ad industry, comes with a compliance seal that online publishers can use on their sites to signal their implementation of the new creative formats. The seal and compliance program are designed to streamline the online ad process by reducing the number of formats used by publishers and making the creative process consistent across sites.
"Now an agency doesn't have to call 10 publishers and find out what ad sizes they take,'' said Greg Stuart, CEO of the IAB....
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