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Media Power 50: Intro.(Wall Street Journal tops list)(Brief Article)
B to B, May, 2003
For the fourth year in a row, The Wall Street Journal tops the Media Power 50, BtoB's annual list of the best places to run an advertising message. The Journal is the only media property ever to occupy the top spot.
Even though the Journal has been losing ad pages amid the tech wreck, it remains the first choice of media strategists. Like all of the properties in the Top 10, it wields a powerful brand, and in difficult times, powerful brands give b-to-b marketers comfort.
Newcomers to the Top 10 include The New York Times, The Wall Street Journal Online and "The O'Reilly Factor.''
As usual, the Media Power 50 demonstrates the wide variety of media available to b-to-b marketers. Represented among the Top 50 are TV programs, radio shows,...
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