Business Services Industry
Beyond the Biz; United advertising cleared for takeoff.(Briefs)
B to B, June, 2003
United Airlines executives must be reading BtoB. After months of advertising silence, the company announced last week that it is launching a new print ad campaign aimed at business travelers. The campaign, developed by Fallon Worldwide, is built around a "Fly Three, Fly Free'' promotion for United's Mileage Plus customers. "The competition for today's business traveler has never been more significant,'' said John Tague, the airline's exec VP-customer, in a statement. The ads, which debuted last Thursday, appeared in The New York Times, The Wall Street Journal, USA Today and other newspapers. United's strategy bears a strong resemblance to the unsolicited advice given the airline in a front-page story in the Jan. 13 issue of BtoB. Marketing and aviation consultants...
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