Business Services Industry
In Direct; DoubleClick acquires data management company.(Direct & Database)(DoubleClick Inc. acquires CSC Advanced Database Solutions)(Salesforce.com partners with WebSideStory )(ClientLogic Specialists Marketing Services wins Institute for International Research contract)(Brief Article)
B to B, July, 2003
DoubleClick Inc. announced it has acquired CSC Advanced Database Solutions, a data management company based in Schaumburg, Ill. Terms of the deal were not disclosed. DoubleClick plans to offer data management solutions as part of an integrated marketing package that will also include services such as Abacus and DARTmail.
Salesforce.com, WebSideStory partner to market data solutions
Midmarket customer relationship management software provider Salesforce.com and WebSideStory, an online marketing analytics company, announced a partnership to link technologies. Clients of both companies will be able to access data such as preconversion metrics, impressions, click-throughs, conversion rates and revenue generated by a campaign.
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