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Articles in September, 2003 issue of B to B

• Quote of the Week.(Quotes)(Brief Article)
• Third-party audits OK'd for Comdex; Show producer MediaLive spearheads coalition to create industry standards.(News)
• Mobility moves b-to-b.(Opinion)
• Online tools drive new sales through old channels.(News)
  by JOACHIM, DAVID
• On the Move.(People)(Brief Article)
• Strong Meds; Health care media see bright prognosis as Advanstar closes Thomson deal.(Feature)
  by Callahan, Sean
• ABC, BPA near deal with USPS over auditing rules; Proposal would ease signature restrictions.(News)(Audit Bureau of Circulations, BPA International, U.S. Postal Service)
  by KROL, CAROL
• Quote Unquote.(Opinion)(Mark Zandi on marketing)(Brief Article)
• New Campaigns.(Advertising)(Dow Corning Corp.)(Visa International)(Brief Article)
• SAS campaign adds new faces; Sterlina stays in picture, but now shares top Billing with CEOs Goodnight, Bezos.(News)(SAS Institute Inc.)
  by CALLAHAN, SEAN
• MeritDirect looks to score with enhancements; New services use buyer data to identify most active and profitable customers.(Direct & Database)
• SURPRISE MOVE; Oliver moves to Billboard Group.(News)(VNU Business Media appoints Larry Oliver)(Brief Article)
  by Callahan, Sean
• Cygnus bucks trend; Company keeps up aggressive buying pace while most competitors remain on sidelines.(M&A)(Cygnus Business Media )
  by PODMOLIK, MARY ELLEN
• Methodology.(Special Report: Top B-to-B Advertisers)(Brief Article)
• Beyond the Biz; Bomb scare empties trade shows at Moscone.(Briefs)
• BtoB Q&A - Goldenberg: CRM industry in recovery; More successful implementations, higher stock prices, new technologies indicate rebound, industry vet says.(CRM Strategies)(Barton Goldenberg)(customer relationship management )(Interview)
• Primedia taps Maleska as B2B Group CEO.(News)(Martin E. Maleska to head Primedia Business Magazines & Media)
  by CALLAHAN, SEAN
• Raising ad rates; B-to-b publishers plan to seek modest increases in 2004, but will they be forced to negotiate?(Ad Sales)
  by Callahan, Sean
• Media Business Index.(News)(Brief Article)
• Obit.(People)(Obituary)
• Ziff succeeds by scaling back Web strategy.(Business Media)
• Relaunch Checklist.(Net Marketing)
• Call for Nominations: 'BtoB' Best Awards.(Chasers)(Brief Article)
• The Big Questions; Tim Andrews, President, Advertising Specialty Institute.(News)(Brief Article)
• Best practices.(Online)(Packaging World magazine online success)(Brief Article)
  by Callahan, Sean
• Three things to worry about after the economy improves.(Endnote)
  by Douglas, Alan M.
• Attention advertisers, it's a jungle out there.(Chasers)
• CEO should play key role in advertising.(Opinion)
• Q&A: Making lists work; DMA's 'List Leader' sees growth for industry as managers grapple with performance issues.(Circulation)(Interview)
  by KROL, CAROL
• HEY! LISTEN UP! WE'RE YOUR ADVERTISERS! Stop doing the same old things! We want new programs built just for us. And the data that answer our questions. And we want it NOW! And while we're at it, here's what we really think of you!
  by Horowitz, Alan; Maddox, Kate
• Industry seeks audits; Trade show producers, exhibitors, associations hope third-party audits will prove shows' worth.(Events)
  by Krol, Carol
• September 1958: College grads need not apply; Hindsight: A b-to-b time capsule.(Opinion)(Brief Article)
• Case Study: Plastics firm learns CRM makes it more flexible.(CRM Strategies)
• Cut to the Chase: Print.(Chasers)(Brief Article)
• 8 tips for a smooth liftoff.(Net Marketing)(Brief Article)
• BPA launches data analysis tool online.(Circulation)(BPA International)(Brief Article)
  by Krol, Carol
• Back in black: Growth projected for ad spending in 2004.
  by Maddox, Kate
• Show spotlight: The Marketing Forum.(Events)(Brief Article)
  by Lucero, Kathryn
• Quick Hits; Business, tech titles post mixed results.(Briefs)
• Business titles show first gain in ad pages since 2000.(News)
• Top Advertisers; Leading Marketers Spent 8.4% more in 2002.(Special Report: Top 100 Advertisers)
• Profile: 'Journal' exec fights ad slump; Schulman plans aggressive sales, marketing initiatives.(People)(Scott Schulman moves to Wall Street Journal)
  by Callahan, Sean
• Prognosis: Medical journals' ad sales flatline.(Feature)
  by Callahan, Sean
• From the Publisher: Key to survival? Segmentation.(News)(Brief Article)
  by Felsenthal, Bob
• Quote.(News)(Aviation Week's Kenneth E. Gazzola)(Brief Article)
• WebEx customers help create new ads; Company uses online focus groups to choose ads for campaign featuring Lily Tomlin's `Ernestine'.(Advertising)
• Cut to the Chase: Television.(Chasers)(Brief Article)
• E-MAIL MARKETER INSIGHT.(Net Marketing)(Brief Article)
• Marr to oversee OAG unit.(News)(OAG Worldwide appoints Kathy Marr)(Brief Article)
  by CALLAHAN, SEAN
• Analyst insight: Savvy publishers use Web to cut costs.(M&A)(Brief Article)
  by Callahan, Sean
• AGENDA.(News)
• Marketers keep close tabs on anti-spam bills; Industry fears `do-not-e-mail' list could do more harm than good.(News)
• Quick Hits; ABM launches $3M advertising campaign.(Briefs)
• Tinicum Capital buys Hallmark Data Systems.(News)(and Bellevue Data Communications from SourceLink Inc.)(Brief Article)
  by Hall, Lee
• MOTIVATION: How to challenge your sales force.(Ad Sales)(Brief Article)
  by Bunish, Christine
• Blackout teaches publishers how to prepare for next time.(News)
  by CALLAHAN, SEAN
• Keep in touch.(News)
• Hitting them where they live; Marketers adopt new, more sophisticated ways To reach decision-makers.(News)
  by MADDOX, KATE
• BtoB Q&A: Creative duo moves on to Y&R San Francisco; Berg, Larson see room for improvement in b-to-b.(News)
• Media spending in 2003, beyond.(Opinion)(Brief Article)
• B-to-b publishers prepare as FCC reconsiders new fax requirements.(News)(Telephone Consumer Protection Act)
  by KROL, CAROL
• Breaking the link; Publishers debate, courts take action over common practice of linking online content.(Online)(copyright)
  by MORRIS, LINDSAY
• Agenda.(Calendar/Datebook)(Calendar)
• Cut to the Chase: Print.(Chasers)(Correction Notice)
• Notable numbers: B-to-b media spending forecast.(Benchmarks)(Brief Article)