Business Services Industry
Circulating: Gardner's Jacobs targets privacy issue.(Circulation)(Brief Article)(Interview)
B to B, October, 2003
Byline: Carol Krol
These days, circulation executives at b-to-b publishing companies are keeping close tabs on hot-button privacy issues while continuing to move business to the more cost-effective online platform. Ross Jacobs, assistant corporate circulation director at Cincinnati-based Gardner Publications, which publishes five manufacturing industry magazines, spoke with BtoB's Media Business recently about these challenges.
MB: What is the biggest challenge for the circulation industry right now?
Jacobs: We're watching privacy issues. There's going to be some consumer crossover privacy backlash, and some people will see that the protectionism being offered on the consumer side will in turn affect b-to-b. Our corporate philosophy has...
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