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Boeing, others crank up crisis communications.(News)
B to B, December, 2003 by Callahan, Sean
Byline: SEAN CALLAHAN
Companies beset by ethics flaps and hounded by the media are using an increasingly necessary marketing discipline: crisis communications.
Boeing Co. is among the many companies that have needed large doses of crisis communications recently. Last Monday a simmering scandal at the aerospace giant finally boiled over with the resignation of Phil Condit, the company's chairman-CEO.
That move followed the firing of CFO Mike Sears and Darleen Druyun, VP-deputy general manager of Missile Defense Systems, whom Sears was alleged to have recruited when she was a U.S. Department of Defense employee involved with a $17 billion aerial tanker deal with Boeing.
But even after Condit's resignation, bad news kept coming at...
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