Business Services Industry
Paid search opponents' keyword: lawsuit; Trademark holders challenge Google, others on core issue.(News)(American Blind & Wallpaper Factory)
B to B, January, 2004
Byline: CAROL KROL
Search engine leader Google, enjoying the meteoric rise of the billion-dollar search marketing industry and on the cusp of its initial public offering, doesn't need a court case challenging the legality of its core advertising methodology. But that's what it may get.
American Blind & Wallpaper Factory, Plymouth, Mich., has accused Google of trademark violations for marketing 36 combinations of keywords-including "American blind'' and "decorate today''-to an American Blind competitor. To date, the manufacturer has not yet filed a lawsuit against Google, but it began sending cease-and-desist letters to Google in July 2002.
Google responded to the accusations, asking a California court to rule that its advertising methodology...
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