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Ogilvy's award-winning creative in `demand'.(Special Report: 2004 Top Agencies)
B to B, March, 2004
Byline: Kate Maddox
Ogilvy, a global agency that includes Ogilvy & Mather Worldwide, OgilvyInteractive and OgilvyOne, demonstrated growth in its b-to-b business in 2003 while creating outstanding work for clients.
Ogilvy picked up several new accounts last year, including E.I. DuPont de Nemours, FM Global, American Chemistry Council and Terra Lycos. It also created major integrated campaigns for b-to-b clients IBM Corp., American Express Co. and Cisco Systems.
Its work for IBM's "e-business on demand'' garnered at least 10 awards, including a Cannes Lion as well as a One Show award, a Clio, an ICON and an ADDY. That campaign continued the vision launched by IBM CEO Sam Palmisano in late 2002 for an on-demand world of computing, positioning...
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