Business Services Industry
Local search heats up as vendors boost offerings; Overture readies local product, joining Google, Switchboard.(NetMarketing)(Yahoo's Overture)
B to B, March, 2004 by Bannan, Karen J.
Byline: KAREN J. BANNAN
Over the next few months, Yahoo's Overture will make a move that will change the pay-per-click industry: The company will officially launch its as-yet-unnamed local pay-per-click program.
Overture's local product has been in the testing phase for several months now. The new service is designed for national advertisers that want to drive traffic into local storefronts and for small businesses that don't have the means or the expertise to compete against the big guys in a pay-per-performance auction.
The company joins Google, which already offers local search as well as regionally targeted ads, and more traditional location-based search engines such as Switchboard.com, which already has a strong foothold in the local...
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