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BtoB Q&A: Metviner named marketer of year; DMA honoree puts stamp on Pitney Bowes' efforts to reach small businesses.(Direct & Database)(Neil Metviner, recipient of award, discusses views on marketing and business)
B to B, March, 2004
Byline: CAROL KROL
The Direct Marketing Association this month will honor Neil Metviner, president of PB Direct, as its B-to-B Marketer of the Year.
Metviner, who will receive the award at the DMA's Direct Marketing to Business conference in Lake Buena Vista, Fla., is being recognized for his achievement and innovation in b-to-b marketing.
BtoB recently spoke with Metviner about the award, as well as his views on falling response rates, marketing online, and the growth of the small-business market.
BtoB: The DMA B-to-B Marketer of the Year award recognizes achievement in b-to-b marketing. What was your main achievement this past year?
Metviner: The most notable would be the continued growth of our Small Business Solutions...
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