Business Services Industry
Cut to the Chase: Television.(Chasers)(Brief Article)
B to B, April, 2004
Company: Verizon Wireless, New York Agency: McCann-Erickson, New York Market: Telecommunications managers Quick chase: Choosing the wrong wireless service can be a career breaker, at least it can be if your boss is a tough-minded mogul like Donald Trump. Reprising his autobiographical role from the hit reality TV show "The Apprentice,'' Trump takes an employee to task for missing an opportunity because the employee didn't want to take action until his wireless service's free minutes kicked in.
"Greg, you're out,'' Trump says sternly. "Your team should have joined in with Verizon Wireless. Then you could call each other any time for free. You increase productivity and build unity.'' Adding insult to injury, Trump dismisses the young man as "a minute-hoarding...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Getting the global view: Nestle, led by Peter Brabeck-Letmathe, climbs to the #1 spot in this year's Best Companies for Leaders
