Business Services Industry
Cut to the Chase: Television.(Chasers)(Brief Article)
B to B, April, 2004
Company: Verizon Wireless, New York Agency: McCann-Erickson, New York Market: Telecommunications managers Quick chase: Choosing the wrong wireless service can be a career breaker, at least it can be if your boss is a tough-minded mogul like Donald Trump. Reprising his autobiographical role from the hit reality TV show "The Apprentice,'' Trump takes an employee to task for missing an opportunity because the employee didn't want to take action until his wireless service's free minutes kicked in.
"Greg, you're out,'' Trump says sternly. "Your team should have joined in with Verizon Wireless. Then you could call each other any time for free. You increase productivity and build unity.'' Adding insult to injury, Trump dismisses the young man as "a minute-hoarding...
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