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Captivate gets a lift from acquisition by Gannett; Rare daytime access to business people attracts media company with deep pockets.(News)(Captivate Network)
B to B, May, 2004 by Callahan, Sean
Byline: SEAN CALLAHAN
You can't TiVo in an elevator.
That's one of the things that made Westford, Mass.-based Captivate Network, a venture capital-backed company offering TV programming and advertising in office towers across North America, so attractive to Gannett Co. The publisher of USA Today announced last month that it was acquiring Captivate.
While the terms of the deal were not disclosed, its financial implications are clear. Captivate couldn't generate enough cash flow to grow as quickly as it wanted. Meanwhile, Gannett, using the cash thrown off by its flagship newspaper and 22 TV stations, can provide the financial muscle to expand Captivate's network.
Captivate, although it hasn't produced a profit, has posted strong...
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