B to B

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Articles in July, 2004 issue of B to B

• Follow this compass to win respect.(Opinion)
  by Young, Roy A.
• Who's Who in B-To-B.(Special Report: Who's Who in BtoB)(Brief Article)
• Online advertising Part II: Animated ads.(Chasers)
• July 1929: No cigars, please; Hindsight A b-to-b time capsule.(Opinion)(Brief Article)
• O. Burtch Drake, President-CEO, American Association of Advertising Agencies; Associations.(Special Report: Who's Who in BtoB)(Brief Article)
  by Slavens, Roger
• By Design.(NetMarketing)
  by Brown, Carrie M.
• Quick Hits; Major ISPs collaborate on IM connectivity.(Briefs)
• Visa effort aims to raise b-to-b profile.(News)
• ABC censures three newspapers; Auditor may also require `PC Magazine' to reclassify some of its subscriptions.(Business Media)(Audit Bureau of Circulations)
• Steps to behavioral targeting.(Opinion)
  by Zawadzki, Joe
• Cut to the Chase: Print.(Chasers)(Brief Article)
• Sergey Brin and Larry Page, Co-founders, Google; Search.(Special Report: Who's Who in BtoB)
  by C.K.
• Don Schneider, Exec VP-executive creative director, BBDO New York; Creative.(Special Report: Who's Who in BtoB)
  by Maddox, Kate
• MediaLive cancels Comdex; Opinions differ on value of giant IT trade shows.(News)
  by FITZGERALD, MIKE; MADDOX, KATE
• Book me a room at a big show.(Opinion)(Brief Article)
  by Booker, Ellis
• Microsoft puts $100M behind search push.(News)
• Beyond the Biz; Office Depot launches 'Trumped' radio program.(Briefs)
• Brian Fetherstonhaugh, Chairman-global brands, Ogilvy & Mather Worldwide; Agencies.(Special Report: Who's Who in BtoB)
  by Maddox, Kate
• Bishop brings expertise, clients.(Direct & Database)(Brief Article)
  by KROL, CAROL
• Connie Weaver, Exec VP-public relations, marketing and brand, AT&T Corp. Marketer.(Special Report: Who's Who in BtoB)
  by Maddox, Kate
• Howard Solomon, Exec VP, Ruder Firm; PR.(Special Report: Who's Who in BtoB)
  by Slavens, Roger
• Case Study: Software firm hones sell-through, sell-to marketing efforts.(Vertical Insight: Accountants/Lawyers)
  by Slavens, Roger
• DMA names Greco as president-CEO.(News)(Direct Marketing Association )
  by KROL, CAROL
• Ensure e-mail deliverability; Help your message bypass corporate gatekeepers and get into your target's in-box. Here are 8 simple strategies.(NetMarketing)
  by Bannan, Karen J.
• Marketing budgets trend upward; Study finds marketers `mildly optimistic,' measuring response key to choosing media.(News)
  by Callahan, Sean
• Industry Outlook: Focus on facts, stats to win 'left-brain people'.(Vertical Insight: Accountants/Lawyers)(Brief Article)(Interview)
  by Slavens, Roger
• Inserts find favor with b-to-b firms; Pitney Bowes, thomas industrial Network take advantage of medium's low costs.(Direct & Database)
  by KROL, CAROL
• Goat or Gloat.(Chasers)(Brief Article)
• Guest Column: Quick fixes that can save your e-newsletter.(NetMarketing)
  by Sernovitz, Andy
• Quote Unquote.(Opinion)
• New Campaigns; Marley launches cool branding campaign.(Advertising)(Brief Article)
• Gary Stein, Senior analyst, Jupiter Research; Analysts/Academia.(Special Report: Who's Who in BtoB)
  by Callahan, Sean
• Marketing to professional services; Trust, substance key in establishing relationship with accountants, lawyers.(Vertical Insight: Accountants/Lawyers)
  by Slavens, Roger
• Ellen Olson, Senior VP-worldwide marketing, E.piphany; Services/Tech.(Special Report: Who's Who in BtoB)
  by Slavens, Roger
• Ralph Drybrough, CEO, MeritDirect; Direct & Database.(Special Report: Who's Who in BtoB)
  by Krol, Carol
• Penton changes fail to boost stock.(Business Media)(Brief Article)
  by CALLAHAN, SEAN
• Cut to the Chase: Television.(Chasers)(Brief Article)
• In Direct; Bigfoot, DoubleClick top e-mail rankings.(Direct & Database)
• Jim Spanfeller, CEO, Forbes.com; Business Media.(Special Report: Who's Who in BtoB)
• DHL's $150M campaign challenges shipping giants; Ogilvy-created effort seeks to gain from FedEx and UPs' recent focus on rebranding outside their core businesses.(FedEx Corp.,)(Ogilvy and Mather)(DHL Airways Inc.,)
• B-to-b ad spending is slow to recover; Overall spend grows 9.6%, led by internet advertising, but print trade ads up less than 1%.(Advertising)
  by MADDOX, KATE
• Reality check at BMA meeting; Execs offer advice on ROI strategies.(News)(Business Marketing Association International Conference)
  by Maddox, Kate
• Ask The Expert: Whitelists aren't panacea; info on SPF.(NetMarketing)(Interview)
• Who's Who in BtoB.(Special Report: Who's Who in BtoB)