Business Services Industry
Beyond the Biz; Office Depot launches 'Trumped' radio program.(Briefs)
B to B, July, 2004
You have to hand it to Donald Trump; he's created the ultimate brand by putting his name on everything from skyscrapers to golf courses to bottled water. Now, Office Depot is sponsoring "Trumped! With Donald Trump,'' a radio program that debuted last month on Premiere Radio Networks. The 90-second daily program features the business tycoon offering personal commentary on business, entertainment, politics and national trends. Under the terms of the sponsorship, Trump will read live commercials for Office Depot during the program. Ad agency OMD North America negotiated the sponsorship and is managing the office supply company's media strategy and investment. Spending was undisclosed.
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