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Sergey Brin and Larry Page, Co-founders, Google; Search.(Special Report: Who's Who in BtoB)
B to B, July, 2004 by C.K.
Byline: C.K.
Search engine giant Google has had such a profound effect on popular culture that the word "google" is today used as a verb in casual conversations.
Co-founded by Sergey Brin and Larry Page while the two were students at Stanford University, Google commands more than a third share of the search engine market (34.7%, according to comScore), a market that derives revenue from advertising.
The search marketplace is red hot right now and growing. Search engine marketing is currently the biggest contributor to online advertising revenue. Google fields an average of about a billion searches per month.
The company will soon carry out one of the most highly anticipated initial public offerings ever among technology companies....
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