Business Services Industry
Goat or Gloat.(Chasers)(Brief Article)
B to B, October, 2004
Company: Sony Corp. of America, New York Agency: N/A Market: Value-added resellers Quick chase: Granted, Sony is selling an entire line of projectors in this ad, but the problem is the reader doesn't get a good look at any of them. A series of thumbnail images of the projectors accompanied by some of the product specs spills down a single column on the right side of the ad. And the projector at the top of the ad, balancing precariously on the edge of a table, is more an art device as opposed to the genuine article.
Chasers' choice: Goat
Company: ViewSonic, Walnut, Calif. Agency: Two Brains Creative, Costa Mesa, Calif. Market: Valued-added resellers, IT Quick chase: When it comes to projectors, we think focus is the name of the game. We like the...
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