Business Services Industry
Google picks BellSouth as AdWords reseller; Search firm hopes to increase small, midsize business presence.(News)(Column)
B to B, November, 2004 by Krol, Carol
Byline: CAROL KROL
BellSouth's RealSearch search engine marketing service will become the first authorized reseller of Google AdWords, under a multiyear agreement announced between Google and BellSouth last week. RealPages.com, BellSouth's online Yellow Pages for local businesses in the southeastern U.S., will resell AdWords to small and midsize local businesses.
"The exciting thing about this partnership is to extend our reach to small and local businesses in the nine states in the Southeast region [where BellSouth has a presence],'' said Sukhinder Singh, general manager-local and third-party sales at Google.
The agreement extends Google's footprint with small and midsize local businesses through BellSouth's 1,900 salespeople; BellSouth's...
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