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Fairchild's `Women's Wear Daily' wears its success well.(Special Report: Top Trades)(Brief Article)
B to B, March, 2005
Women's Wear Daily is not an off-the-rack trade publication. In a world where monthlies are the rule and weeklies the exception, WWD is a genuine daily industry newspaper. It is also a publication that has allure beyond the typical business audience to attract a large consumer contingent.
"They shop so much; for some reason, it seems they're part of the world of Women's Wear Daily,'' Edward Menischeschi, president WWD Media Worldwide, said.
With that kind of appeal built over decades, WWD has been able to generate growth of about 17% in 2003 and 10% in 2004, according to Menischeschi. This daily magazine is an amalgam of trends, breaking news, analysis, culture and gossip. "WWD is a must-read publication,'' Menischeschi said.
The magazine...
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