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Ad spending rallies in '04; Online advertising particularly strong, with estimated growth of 32%, IAB says.(Advertising)
B to B, March, 2005 by Maddox, Kate
Byline: KATE MADDOX
Ad spending bounced back in 2004, and growth is expected to continue strong in 2005, according to forecasts in several recent reports from ad research companies.
Overall ad spending reached $141.1 billion in 2004, up 9.8% over 2003, according to a report released last week by TNS Media Intelligence. TNS projected ad growth of 5.1% in 2005, reaching an estimated $148.3 billion.
"Advertising spending expanded steadily throughout 2004 and has now grown at a faster rate than the general economy in nine of the last 10 quarters,'' said Steven Fredericks, president-CEO of TNS. "We anticipate advertising expenditures will continue on a strong upward track, despite major events such as the Olympics and the presidential election...
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