Business Services Industry
Paid search slows while vertical grows.(News)(Brief Article)
B to B, March, 2005 by Krol, Carol
Byline: CAROL KROL
Marketers spent $2.6 billion on paid search in 2004, a number that will climb to $3.2 billion this year and $5.5 billion by 2009, according to Jupiter Research.
"Paid search growth remains strong, but it's beginning to slow,'' said Jupiter Research analyst Niki Scevak. However, one area, vertical search, has grown in popularity, and Scevak said he has seen marketers reallocate dollars toward it.
Vertical search was a major topic of conversation among attendees and speakers at Jupitermedia's Search Engine Strategies Conference in New York two weeks ago.
"We're not saying vertical search will replace Google and Yahoo!,'' Scevak said. "Think of it as a new layer being placed in the user's experience. The vertical...
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