Business Services Industry

New HP chief wants to get back to the basics.(News)(Hewlett-Packard Co. appoints Mark Hurd)

B to B, April, 2005 by Callahan, Sean; Maddox, Kate

Byline: KATE MADDOX AND SEAN CALLAHAN

Mark Hurd, the new CEO of Hewlett-Packard Co., has a reputation as a straight-shooting, operations-focused leader-qualities that are expected to serve him well as he works to get the company back to the fundamentals of business.

HP's board of directors announced last Tuesday that Hurd, previously CEO of NCR Corp., has been hired as president-CEO. He succeeds Carleton Fiorina, who resigned in early February at the board's request.

The board wanted a leader with a strong operational background, global experience, technical knowledge and the ability to "hit the ground running,'' said Patricia Dunn, an HP board member who served as non-executive chairman after Fiorina's departure.

Hurd is credited...

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