Public b-to-b media companies show growth.(Business Media)

B to B, April, 2005 by Callahan, Sean

Byline: SEAN CALLAHAN

It's taken nearly four years, but the b-to-b media industry is displaying signs of strength. The positive results reported by public companies with b-to-b units for the full year 2004 are a clear sign of the market's vigor.

Most public companies in the business media sector showed top-line growth last year. They also tended to post improved EBITDA (earnings before interest, taxes, depreciation, and amortization) results-and for the first time in several years, the pure b-to-b segments of these businesses made positive contributions.

Primedia's 2004 earnings report was typical of public companies with a b-to-b media unit. The company's revenue increased 1.9% to nearly $1.31 billion, from $1.28 billion in 2003. Its EBITDA...

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