Business Services Industry
Boldly going up against b-to-c ads.(Chasers)
B to B, May, 2005
What are such b-to-b stalwarts as Microsoft, Siemens and Toshiba doing swimming in the consumer advertising-oriented mainstream of America's two leading newsweeklies? They're looking for business decision-makers, of course. The b-to-b advertisers want to get in the faces of businesspeople as they catch up on all the news and trends of the previous week in Time and Newsweek. Paging through the April 25 editions of the magazines, we encountered a total of nine b-to-b ads. Five were in Newsweek and four in Time, publications with enormous circulations, expensive ad pages and a preponderance of consumer ads.
An ad for Microsoft Office appeared in both newsweeklies, suggesting that the world's leading software maker is hell-bent on getting everyone to upgrade to...
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Design a commission plan that drives sales - Sales Commissions
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
