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Quick Hits.(News)(appointment of Jim Schroer of Carlson Marketing Group)(internet advertising expenditure surveys)(advertising contract between Sun Microsystems Inc. and Butler, Shine and Stern)
B to B, June, 2005
Carlson Marketing Group taps auto vet as CEO
Jim Schroer has been named president-CEO of Carlson Marketing Group, a marketing communi-cations agency. Schroer was previously exec VP-global sales, marketing and service at DaimlerChrysler, where he helped define the Chrysler, Jeep and Dodge brands. Before joining DaimlerChrysler, he was VP-global marketing for Ford Motor Co. Schroer will be responsible for guiding the global strategic business direction and day-to-day operations of Carlson Marketing Group.
IAB, PwC report online ad revenues up in Q1
The Interactive Advertising Bureau and PricewaterhouseCoopers announced that Internet advertising totaled more than $2.8 billion in the first quarter, a 26% increase over the first quarter of 2004....
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