B to B

View more issues:

Articles in July, 2005 issue of B to B

• Marketers forge onward; Companies boost ad spending moderately despite troubling signs in the economy.
  by Callahan, Sean
• Media Notes.(Business Media)
• Now holding on line 1: Pay-per-call.
  by Grinney, Jim
• Industry Outlook: Consolidation means big opportunity.(Vertical Insight: Legal)(Interview)
• Robert Liodice, President-CEO, Association of National Advertisers; Associations.(Special Report: Who's Who in BtoB)
  by K.M.
• Matt Blumberg, Chairman-CEO, Return Path, New York; Direct & Database.
  by Krol, Carol
• Goat or Gloat.(Chasers; advertising images)(Brief Article)
• Experian has grip on 'triggers'; New service alerts b-to-b clients to changes in businesses' demographic, credit data.(direct and database)(business to business )(Column)
  by Krol, Carol
• Karen Jones, VP-advertising, brand and promotions, DHL Express USA, Plantation, Fla. Marketing.(Special Report: Who's Who in BtoB)
  by Maddox, Kate
• Case Study: Fios Finds The Right Marketing Mix.(Brief Article)
• Publishers pluck online properties; Gannett, others seek new revenue stream with technology, content acquisitions.(Advertising)(Column)
  by MADDOX, KATE
• Marketers, agencies face midlevel 'brain drain'.(News)
  by Maddox, Kate
• G+J sells 'Inc.,' 'Fast Company' for $35 million; Sale to Morningstar founder marks G+J's exit from U.S. magazine business.(News)(G+J USA Publishing)(Inc. and Fast Company)(Brief Article)
  by Callahan, Sean
• Known sender; New e-mail authentication solutions promise to protect legitimate messages, addressing the spam crisis that continues to threaten the medium.(Net Marketing)(electronic mail)
  by Bobula, Jessica; Krol, Carol
• John Osborn, President-CEO, BBDO New York; Agencies.(Special Report: Who's Who in BtoB)(BBDO Worldwide Inc.)
  by K.M.
• Untraditional Spree.(Advertising)(Acquisition of publishing industry)(Brief Article)
• Who's Who in BtoB.(Special Report: Who's Who in BtoB)(Brief Article)
• E-mail Marketer Insight: Put your best footer forward.(Net Marketing)(electronic)
• AGENDA.(Calendar/Datebook)(business conferences)(Brief Article)(Calendar)
• RSS ad programs feed needs; Some see strong potential; others predict little impact.(Really Simple Syndication)
  by Krol, Carol
• In Direct.(Direct Marketing Association appoints Alan Kuritsky)(InfoUSA inc.)(Harte-Hanks Cable Inc.)
• Yahoo! service allows probing of 'deep Web'.
  by Callahan, Sean
• Quote/Unquote; What do you expect business conditions to be like in the second half of the year?(Opinion)(Brief Article)
• Case Study: How LeapFrog Solutions Reduced Spam.(Brief Article)
• Law firms gain business savvy; Opportunities abound for those looking to market to national giants, niche firms.
  by Slavens, Roger
• Quick Hits; Computer ad spending seen rising this year.(BearingPoint inc appoints Connie Weaver)(TechTarget)(Millward Brown acquired Dynamic Logic)
• Show a little personality.(Chasers)
• LeapFrog clears spam, speeds extranet.(Net Marketing)(Gateway Security 360R)
  by Bannan, Karen J.
• Jake Winebaum, CEO, Business.com, Santa Monica, Calif. Search.(Business.com)
• AMD chips away at Intel;AMD aggressively pursues its arch rival both in the courtroom and in the microprocessor marketplace.(News)(Advanced Micro Devices Inc.)(Intel Corp.)
  by Callahan, Sean
• Avoid graphic standards trap.(Opinion)(Brief Article)(Column)
  by Martino, David
• Fios discovers success with 'Blamp' campaign.(Vertical Insight: Legal)
  by Slavens, Roger
• Bill Gossman, President-CEO, Revenue Science, New York; Services/Tech.(Special Report: Who's Who in BtoB)
  by K.M.
• Jeffrey Stevenson, Managing partner, co-CEO, Veronis Suhler Stevenson, New York; Analyst.
• Cut to the Chase.(TM Advertising)(Adobe Systems Inc.)(Brief Article)
• Study: Small businesses focus on growth; Marketers use a variety of tools to retain their customers and increase revenue.(News)(Column)
  by Maddox, Kate
• Authentication Solutions.(Net Marketing)(Sender Policy Framework )(Brief Article)
• Corrections.(Correction Notice)
• Finding the funny in b-to-b ads.(Opinion)(business to business advertising)
  by Booker, Ellis
• New Campaigns.(Advertising)(Brief Article)
• Gary Marshall, President-CEO, CMP Media, Manhasset, N.Y. Media.(Special Report: Who's Who in BtoB)
• Advanstar eyes possible sale; After earlier divestiture, company weighs options for remaining assets.(Business Media)(Advanstar Communications inc.)(Column)
  by Callahan, Sean
• Quick Hits; Ad spending seen rising 3.4% this year.(AdWatch conference)(rankings of business enterprises)(survey of marketers)
• Elliot Sloane, CEO, Sloane & Co., New York; Public relations.(Special Report: Who's Who in BtoB)
  by C.K.
• Who's Who in BtoB: List.(Special Report: Who's Who in BtoB)(International Business Machines Corp)(United Parcel Service of America Inc.)(Merrill Lynch and Company Inc.)
• By Design: 'Ecomagination' Populates GE Site.(General Electric Co)(www.ge.com/geoterra)(Brief Article)
  by Bobula, Jessica
• Ask The Expert: Guaranteeing authenticity helps avoid false spam.(Net Marketing)(Interview)(Column)
  by Bannan, Karen
• GE reorganizes operations into 6 business units.(Ecomagination)(appointments)(Brief Article)
  by Callhan, Sean