Business Services Industry
Staples.com.(net marketing: 10 great web sites)
B to B, September, 2005
Company: Staples Inc., Framingham, Mass. Target audience: Small businesses and home offices Key Web executive: Colin Hynes, director of usability No. of employees who work on the site: 100 Last major redesign: Began 2003, completed July 2005 No. of pages on site: 5,500
Web developer: In-house
Expert 2o
Hoa Loranger: This site does a good job of organizing a large number of products into meaningful categories. ... The search engine produces relevant results and supports people's research behaviors by allowing them to sort, refine and compare items. Product descriptions are concise and emphasize features that people care about.
Kate Everett-Thorp: Converting a deep product line to a one-click product seems to be a classic challenge...
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