In Direct; DM industry shows strong Q2 growth.(Direct Marketing)(Equifax inc. acquired BeNow)(Pitney Bowes agrees acquires FirstLogic)(Experian to buy Baker Hill)

B to B, September, 2005

The direct marketing sector continues to grow, according to the Direct Marketing Association's Quarterly Business Review Index for the second quarter. The DMA reported a revenue index of 65 for the second quarter, which was the eighth consecutive quarter of positive results. A score of 50 in the QBR Index represents no change. The b-to-b segment posted a revenue index of 62, while its profitability index was 65. The b-to-b segment also anticipates growing revenues in the third quarter, according to the DMA.

Equifax adds BeNow to marketing unit

Equifax, a credit information provider, has acquired BeNow, a database marketing and analytics services provider. Terms of the deal were not disclosed. BeNow will become part of Equifax Marketing Services. The...

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