Business Services Industry
New Campaigns.(Advertising)(Department of Homeland Security and Slack Barshinger and Partners Inc.)(Intel Corp. and McCann Worldwide)(Brief Article)
B to B, November, 2005
Department of Homeland Security
"Experience Lines''
Agency: Slack Barshinger, Chicago Target audience: Owners and managers of small and midsize businesses (SMBs) Campaign objectives: Educate SMBs about the ease and affordability of developing emergency-preparedness plans to ensure faster business recovery in the event of natural disasters or other emergencies. Direct businesses to ready.gov/business Media: Print (Automation World, Manufacturing Business Technology, Newsweek, Occupational Hazards) radio, online Budget: Pro bono (estimated at $2 million)
Intel Corp.
"When Intel Is Built In, Success Is Built In.''
Agency: McCann Worldwide, New York Target audience: IT decision-makers Campaign objective: Show how Intel...
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