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Cut to the Chase.(Chasers)(Apani Networks)(Brief Article)
B to B, January, 2006
Company: Sybase, Dublin, Calif. Agency: Sicola Martin, Austin, Texas Market: Data, network administrators Quick chase: A woman watching TV lifts her remote and clicks. In an instant, her reaction to a commercial is captured by Nielsen Media Research. Sybase, the database powerhouse, makes it all possible, as we see in this well-executed online ad. Those curious enough to learn more can click and land on a page full of Sybase case histories, including its work on behalf of Nielsen. This is a savvy use of the Web as it uses TV-like demonstration-albeit primitive-in its banners combined with the depth of print on its landing page. Clue: In any medium, we like case histories; they make the goal appear attainable.
Company: Apani Networks, Brea, Calif. Agency:...
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